Our values

• Our values as IBMers shape everything we do and every choice we make on behalf of this company. Having a shared set of values helps us make decisions and, in the process, makes our company great. But the real influence of our values is how we apply them to our personal work as well as our interactions with one another and the world overall. IBM has devoted itself to the following main values.

» Dedication to every client's success

• IBMers are passionate about building strong, long-lasting client relationships. This dedication spurs us to go "above and beyond" on our clients' behalf. Our focus on outcomes allows us to sell our products with the singular goal of helping our clients succeed, however they measure success.

» Innovation that matters – for the company and for the world

• IBMers are forward thinkers. We believe in progress, and that application of intelligence, reason and science can improve business, society and the human condition. We love grand challenges as well as every day improvements. Whatever the problem or the context, every IBMer seeks ways to tackle it creatively – to be an innovator. We strive to be first in technology, in business and in responsible corporate policies.

» Trust and personal responsibility in all relationships

• IBMers actively build relationships with all the constistuencies of our business – including clients, partners, communities, investors and fellow IBMers. We build trust by listening, following through and keeping our word as well as relying on our colleagues to demonstrate our high standards of ethics in all situations.

"An inspiring, high-performance culture featuring mutual respect drives the innovative power of our scientists and has been a key ingredient of its 50 years of success."

Hans Hofmann
ZRL Human Resources manager