Project overview
As businesses capture information about most of their direct or indirect interactions with their customers, and as customers have easier access via various sources to any given product information, it has become vital for businesses to integrate and analyze the information collected in their IT systems, such as CRM, SCM, ERP, market intelligence, in order to better segment and target customers with the right products and services at the right time.
Our research and development activities in this area focus on developing and combining advanced analytics and visualization algorithms using customer data. The systems we develop help sales and marketing professionals to better understand their customer profiles and optimize contacts with those customers under various budget and relationship requirements.
The focus areas where we currently have internal and external projects are the following:
