Big data for sales & marketing optimization

Project overview

As businesses capture more information about most of their direct and indirect interactions with customers, and as customers have easier access to any product and brand information from various sources, it has become vital for businesses to integrate and analyze information beyond corporate IT systems, such as CRM, SCM, ERP, market intelligence, etc., in order to better segment and target customers with the right products and services at the right time. 

Our research and development activities in this area focus on developing and combining advanced analytics and visualization algorithms using large volumes of heterogeneous data. The systems that we develop help sales and marketing professionals to better understand their customer profiles and optimize interaction with them under various budget and relationship constraints.

The focus areas where we currently have internal and external projects are the following: